We would like to thank all of our business partners, and guests for visiting our booth and taking part in this great event. Inputs from discussions with our business partners, and feedbacks from the end-users are indeed inspiring. We hope that your visit to our stand was enjoyable, and informative.

Agritechnica that is world’s leading exhibition for agricultural machinery and equipment held in every two years.

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Continuing with its operations in entire world including Italy, this year Lassa Tyres took place in Bologna Autopromotec Fair as it does biyearly in order to both present its new products and to strengthen its presence in Italy.

At the Autopromotec Fair, Brisa International Markets Director Ertan Kurt conveyed his opinions on Lassa Tyres’ goals in Italy and said, “We continue with our efforts to strengthen our presence in Italy and to promote our brand to the Italian car owners. We have been operating in Italy for almost 20 years and had learnt a lot to progress both from our experiences and customer feedbacks as a deep rooted player in Italian market. Therefore, we assured the suitability and convenience of our former and recent tyre models for the Italian roads and will provide added value to the end-users both in terms of safe driving and durability.” Ertan Kurt stated that they took place in the Autopromotec Fair with a wide range of product portfolio encompassing Passenger, 4×4, Light Truck TBR 17,5 that is covering the needs of the European market with the recently developed Driveways Series which respond high inch demand of the market. Kurt continued, “In Europe, over 16-rim tyre market accounts for 57% of the total market, and has grown by 8% during the last three years. With our Driveways and Driveways Sport products, we have increased our product range to 21 inches and we are an alternative to the increasing high-size tyre demand both in Italy and entire Europe.”

Turkey’s first domestic tyre manufacturer offered to car owners in all European countries with a strong presence in Italy, Spain, UK, Austria and Germany. Lassa Tyres has been investing in retail stores since 2011 through its distributors

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Please check the specifications as below for the new patterns:

HS166-385/65R22.5

ALL POSITION WHEEL RADIAL TRUCK TIRE

REGIONAL TO URBAN APPLICATION

HS301-12R22.5

DRIVE TRACTION WHEEL RADIAL TRUCK TIRE

REGIONAL TO URBAN APPLICATION

HS302-12R22.5

DRIVE TRACTION WHEEL RADIAL TRUCK TIRE

REGIONAL TO URBAN APPLICATION

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The 20-second commercial will air across 54 European countries starting from December 1st for a period of one month. It will be followed by the main advertisement campaign which will start as of January 2016 and last till May 2016.

“Eurosport has just launched its new brand identity in order to make Eurosport the preferred destination for sports fans everywhere. Its new fan-centric strapline ‘Fuel Your Passion’ articulates what has been a transformative year for Eurosport. As Lassa Tyres, this year we also took a major step in Lassa Tyres’ journey towards becoming a global brand by fuelling our passion with signing a four year global sponsorship agreement with FC Barcelona. We believe that Eurosport’s large community of fans represent the ideal platform for Lassa Tyres to increase Lassa’s brand awareness among Eurosport viewers We see today’s launch of the first global TV advertising campaign on Eurosport as another step forward for Lassa Tyres to reach out vehicle owners and drivers in its target markets worldwide. We will continue to strengthen our marketing activities in key markets in an effort to reach more customers and raise our brand value in these strategically targeted markets,” said Halit Şensoy, Brisa Director of International Sales and Marketing.

Lassa Tyres’ online commercials will also appear on the Eurosport.com in order to increase the brand’s online visibility and to promote and drive potential customers to the Lassa’s website.

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