Founded in Turkey 42 years ago -and a brand of Brisa Bridgestone Sabancı Tyre Manufacturing and Trading Inc. which is one of Europe’s biggest tyre manufacturers, Lassa Tyres took place in the Bologna Autopromotec Fair with its new products. As Turkey’s leading tyre brand, Lassa Tyres presented its recently developed Driveways series to the Italian drivers at the Bologna Autopromotec Fair. Lassa Tyres is currently offered to the end-users at 5.000 points of sales in 63 countries.
Continuing with its operations in entire world including Italy, this year Lassa Tyres took place in Bologna Autopromotec Fair as it does biyearly in order to both present its new products and to strengthen its presence in Italy.
At the Autopromotec Fair, Brisa International Markets Director Ertan Kurt conveyed his opinions on Lassa Tyres’ goals in Italy and said, “We continue with our efforts to strengthen our presence in Italy and to promote our brand to the Italian car owners. We have been operating in Italy for almost 20 years and had learnt a lot to progress both from our experiences and customer feedbacks as a deep rooted player in Italian market. Therefore, we assured the suitability and convenience of our former and recent tyre models for the Italian roads and will provide added value to the end-users both in terms of safe driving and durability.” Ertan Kurt stated that they took place in the Autopromotec Fair with a wide range of product portfolio encompassing Passenger, 4×4, Light Truck TBR 17,5 that is covering the needs of the European market with the recently developed Driveways Series which respond high inch demand of the market. Kurt continued, “In Europe, over 16-rim tyre market accounts for 57% of the total market, and has grown by 8% during the last three years. With our Driveways and Driveways Sport products, we have increased our product range to 21 inches and we are an alternative to the increasing high-size tyre demand both in Italy and entire Europe.”
Turkey’s first domestic tyre manufacturer offered to car owners in all European countries with a strong presence in Italy, Spain, UK, Austria and Germany. Lassa Tyres has been investing in retail stores since 2011 through its distributors